11 Mar '13, 7pm

Pepsi's interesting $8,000 domain purchase

Pepsi’s interesting $8,000 domain purchase Monday, March 11th, 2013 Pepsi buys a hyphenated domain for $8,000 and it won’t be easy to by the unhyphenated version. As I was going through Sedo’s sales report from last week, one domain caught my eye — mostly because of the buyer. PepsiCo bought Green-Label.com for a solid $8,000. I can see a number of uses for this domain, but I’m not sure I’d go with this brand or marketing name if I were Pepsi. Why? GreenLabel.com is owned by an unrelated clothing company. Here are other sales end user sales by Sedo: MailChimp , which recently paid $1,800 for MailChimp.mx , is the likely buyer of MailChimp.ru for $800. Thomson Reuters bought g-factory.com for $2,500. I can’t figure out what it’s for. Kickstand , a service for mobile game developers, bought Kickstand.net for $751. Its web site is GetKickstand.com; Kickstand.com is owned by a...

Full article: http://domainnamewire.com/2013/03/11/pepsis-interesting-8...

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