29 Jul '11, 12pm

Justin Rachwalski, Strategy Lead at Google: How To Improve Landing Page Conversions

Justin Rachwalski, Strategy Lead at Google wrote a guest post on hubspot.com which I think is pretty interesting The post is entitled “10 Easy Ways to Improve Landing Page Conversions” and while you will have to read the full post on hubspot to read the full explanation here are the highlights of the tips Mr. Rachwalski says will improve your landing pages and conversions “immediately” 1. Landing page headlines and ad copy should match Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. . 2. Your headlines must be clear and concise A poorly written headline will bore or confuse your visitors into leaving, while a well-written headline can compel your visitors to take a closer look. 3. Your grammar ...

Full article: http://www.thedomains.com/2011/07/29/justin-rachwalski-st...

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