16 Mar '13, 11am

What is the Value of a New Client? How to Value ANY Domain Name!

If you want to know, understand and value domains then you MUST ask a very simple question. One of many but this one is so easy that somebody even in Corporate America may even get it. So let's use DirecTV as an example. They pay anyone a $100 bounty for a new client. So let's peel back that onion and understand the VALUE of a new client over the lifetime of that client. So I have DirecTV and for $225/month I get all types of goodies. Have had it for 15 years and likely have it another 15 years. $2700/year x 15 is already $40,500 and another $40,500 to go. So I am an $81,000 client. Plus any other shows or movies I might order. Price increases etc. Ad dollars they will take in because more folks are watching. There are dozens of hidden advantages as well. Including things they can market to me unrelated to them. But for Corporate America we will keep this SIMPLE. So we can...

Full article: http://www.ricksblog.com/my_weblog/2013/03/what-is-the-va...

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