30 Jul '11, 5pm

FreshPair (.com), Started In Basement, Featured on Today Show, Gives New Meaning to "Package Goods"

FreshPair (.com), Started In Basement, Featured on Today Show, Gives New Meaning to "Package Goods"

Packing heat in a sensitive area? Bra bringing you down? Too ballsy for your own good?Customers who answer affirmatively to those questions are increasingly logging on to Freshpair.com to find the fixes for sensitive garment issues that they might be too embarrassed to address at a brick-and-mortar retailer. While e-commerce has been booming for years, and buying underwear online is nothing new, what's surprising about Freshpair is that half its customers are men. And a large percentage of these men's purchases are going toward sexy styles that are harder to find in local stores, according to Freshpair.com President Matthew Butlein. Jock straps are a big seller on the site, for example, but the company has found that "only one-third of jock strap wearers actually wear their jock straps during sports activities. The rest are just worn for fashion," said Mr. Rutlein. Guys ar...

Full article: http://fragerfactor.blogspot.com/2011/07/freshpair-com-st...

Tweets

Hey NDPeeps! 3 of the new and original Songs fe...

ndp.org.sg 31 Jul '11, 3pm

PERFORMANCE ACTS - Present - Birth - Growing Up - Progress - Majulah! THE CUBE - Cube - About The Cube CAST & PERFORMERS -...

NDP 11 PERFORMANCES - Check out what to expect ...

ndp.org.sg 31 Jul '11, 2pm

PERFORMANCE ACTS - Present - Birth - Growing Up - Progress - Majulah! THE CUBE - Cube - About The Cube CAST & PERFORMERS -...

If Million Dollar Money Drop host had a million...

todayonline.com 03 Aug '11, 10pm

UNLIKE the huge stack of S$50 notes I've been casually using as a doorstop this week, there's nothing flashy or fake about...