02 Apr '13, 3pm

The Online Marketing Project: How to Improve Your Online Presence One Step At A Time – Part 2 via @monikacjansen

The Online Marketing Project: How to Improve Your Online Presence One Step At A Time – Part 2 via @monikacjansen

Set up a blog schedule – In the previous blog post in this series , you learned how to set up an editorial calendar; time to add your blog to it. While blogging every day is ideal, it is not always realistic. Aim to publish one blog post a week on the same day at the same time so people will come to expect it. Choose your topics – In the first blog post in this series , you learned how to listen to your target market. Since you know what topics they care about most, sit down and write out a month or two of blog post ideas at once to make the writing process go faster. Make your content actionable – The most useful and shareable blog posts are the ones that teach your audience how to do something. Focus on making all of – or most of – your blog posts actionable. Write clearly – No matter how much you know, focus on writing in a straightforward style that is easy to read and...

Full article: http://www.networksolutions.com/smallbusiness/2013/04/the...

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The Online Marketing Project: How to Improve Your Online Presence One Step at a Time – Part 3: via @monikacjansen

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The Online Marketing Project: How to Improve Your Online Presence One Step at a Time – Part 4: via @monikacjansen

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