11 Apr '13, 4pm

"Made in America" still sells. How your #smallbiz can profit. #GrowSmartBusiness

Are you hoping that the “Made in America” label will help your product sell better? Chances are you’re right. A recent Harris Interactive survey found support for buying American products across a wide swath of age groups, both genders and both political parties. However, it’s important to define what “American” means when it comes to a product. Being made in America is the biggest deciding factor in whether an item is considered American. Three-fourths of respondents say a product has to be made in the U.S. for them to think of it as “American.” Being produced by a U.S. company or being made from parts manufactured in the U.S. was important to about half of consumers; being designed by an American was important to about one-fourth. What type of people care about buying American? Just about everyone. However: The older people are, the more importance they typically place o...

Full article: http://www.networksolutions.com/smallbusiness/2013/04/buy...

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