25 Apr '13, 2pm

Sedo: 63% Unaware of New gTLD's; 94% Not Planning On Purchasing One

Sedo.com published a New gTLD Research Report last month and I don’t see that anyone reported on it. The report was based on a survey of 600 small to medium business owners that took place in January The most important findings of the ‘gTLD Awareness Report’ are: 63% of small to mid-sized business owners are unaware that new gTLDs will be available in 2013 and many do not understand what the value of these new addresses will be. Over half of respondents feel that new gTLDs will make the internet more confusing. More than 40% of respondents said there was no advantage or were unsure what the advantage of a new gTLD would be. 94% of respondents said they were not currently planning to purchase a new gTLD. We have reported about other similar surveys. Generally we have the same criticism of this survey as the others, which is that more than half of those questioned never purc...

Full article: http://www.thedomains.com/2013/04/25/sedo-63-unaware-of-n...

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