04 May '13, 3pm

Small Biz Refresh: How to Turn Difficult Customers Into Marketing Success Stories

When you run your own small business, you will inevitably work with a difficult customer (believe me, I have!). Difficult customers come in all shapes and sizes, whether they are perpetually grumpy and hard to please or come to the table with unrealistic expectations – and expect you to figure everything out for them. No matter how difficult or easy the customer, your goal is to do a great job, thus turning the project into one more marketing success story. Here are some ways that I have turned difficult customers and projects into marketing successes: 1 – Put a detailed plan together Putting together a detailed plan before you start working with a customer is the best way to avoid any misunderstanding or conflict. In your plan, detail the goals of the project, your responsibilities, the customer’s responsibilities, how you will perform the work, how you will measure succe...

Full article: http://www.networksolutions.com/smallbusiness/2013/03/how...

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