26 Aug '11, 5pm

How Steve Jobs Got The AppStore.com Domain and Trademark For Free

How Steve Jobs Got The AppStore.com Domain and Trademark For Free

I’m sure you’ve all heard about Steve Jobs resigning as CEO of Apple. Today, I read a post that stood out among the sea of farewells and Apple nostalgia. I really didn’t think I would be writing a post about Steve Jobs myself, but this is a great look at the impact domains, especially generic brands, can have on business. The Next Web shared the interesting story of how Salesforce.com CEO Marc Benioff, gave a very special gift to Steve Jobs as thanks for his influence and sage advice. In 2003, Benioff brought a few members of his executive team to visit Steve Jobs. The words of wisdom he would receive turned out to have profound implications for both Salesforce and Apple. “You have a fantastic enterprise application here, but you’ve got to build an ecosystem.” The Salesforce.com team took the advice to heart and developed a new technology called “App Store”, where users co...

Full article: http://www.dotsauce.com/2011/08/26/how-steve-jobs-got-the...

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