11 Jul '13, 2pm

Bad trip advisors - protect customers this summer! #hotel #leisure #food #brandprotection

Bad trip advisors - protect customers this summer! #hotel #leisure #food #brandprotection

Did you know that TripAdvisor is five years older than Facebook? In a world where the biggest social network dominates internet traffic globally, it is hard to imagine that another site we consider using as part of our everyday online lives could be so old. But today it is one of the most respected and also one of the ‘feared’ opinion sites. It’s also a website that can literally make or break a hotel, bar or restaurant. With another holiday period just around the corner in August 2013 and consumers looking for the best hotel with the best review, leisure brands will need to keep a close eye on online review sites. However, how much of this information can actually be trust as being impartial advice? More than 200 million unique users visit TripAdvisor every month to read the 100 million plus reviews published, or upload something new at a rate of 60 new contributions per ...

Full article: http://www.netnames.com/blog/2013/07/bad-trip-advisors-pr...

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