16 Jul '13, 2pm

Startup Domain FAQ – Should I Use A Domain Hack? #domains #startups

One of the most common questions I get from startups that are picking a domain for their brand is, should I use a domain hack as the primary domain for my brand? Before I go any further I want to make sure everyone knows what a domain hack is, if you already know, skip to the next paragraph. A domain hack is when a company uses the TLD of the domain as letters in the brand name. For example, if I wanted to call my company Canvas, I could use Canv.as. If I wanted to be known as Fit I could use F.it, etc. In almost all cases my answer is no, and here’s why: Losing traffic to the .COM – if you tell people your company is called “Fuse” and the domain name is Fu.se, most people will logically go to fuse.com first, your company is called Fuse, they go to Fuse.com. It’s that’s simple, people have been doing it for years and they’re not stopping. When you hear a brand name you typ...

Full article: http://morganlinton.com/startup-domain-faq-should-i-use-a...

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