21 Jul '13, 3am

What’s in a name? The secret of the increasingly odd start-up names #news #domaining #domain

The naming of start-ups and products is such big business that companies exist solely for the purpose of finding the perfect name. Steve Manning, founder and presumably name-designator of Igor, a name-consulting business, says today’s start-ups are going the wrong way about choosing their business names. ‘The primary driver for start-up naming right now is the misguided mission to find the shortest possible, pronounceable [unclaimed] dot-com address,’ Manning told the Wall Street Journal. He says short URLs aren’t the be-all and end-all and that start-ups are underestimating their potential customers if they assume people won’t respond to a longer business name and website. Nancy Friedman, a name and tagline developer, agrees. ‘A short name isn’t always the best name,’ she writes at her blog Fritinancy . ‘Your URL doesn’t have to be your name: The web address of Open, a de...

Full article: http://morganlinton.com/whats-in-a-name-the-secret-of-the...

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