21 Jul '13, 4pm

Study: U.S. Companies To Spend 40% Of Marketing Budget On Paid Search & 14% On SEO

As study cited by MediaPost.com conducted by Shop.org and Forrester Research entitled: State Of Retailing Online 2013: Marketing &; Merchandising, found that “ U.S. companies will invest about 40% of their $7.6 million aggregate marketing budget in paid search and 14% to organic search.” Some 80% of the survey participants in the “” report admit they will spend more on paid search about 71% said they will spend more on product listing ads (PLAs), 63% on re-marketing and re-targeting, and 55% on organic search.” “Organic search now sits at No.5 on the list of growing marketing investments, coming in behind paid search and email marketing, which now rank No. 1 and No. 2, respectively, up from No. 3 and No. 4 in 2011.” “While the majority of retailers surveyed said that paid search was equally or less cost effective in 2012 compared with the prior year, 68% agreed they were a...

Full article: http://www.thedomains.com/2013/07/21/shop-org-study-u-s-c...

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Study: U.S. Companies To Spend 40% Of Marketing...

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