22 Jul '13, 4pm

Juan Calle On Plans For Future Growth Of The .Co Registry: “We’re Doubling Down on Our Target Market”

Juan Diego Calle the CEO of the company that operates the .CO registry, just published a post on the .Co blog in part laying out plans for future growth of the .CO registry and of its parent company Straat as it moves into the new gTLD program. Here is a portion of the post: We’re Doubling Down on Our Target Market. First, we’re putting more emphasis than ever on our target market of innovators, entrepreneurs and startups. In the past we had taken more of a shot-gun approach to generating awareness for .CO. Instead of focusing on the mass consumer market, going forward we’ll focus on targeting a market that, like us, is eager to take risks and to challenge the status-quo. Those are the folks who will build the next Twitter, the next Facebook, the next Google. It’s a long-term bet, but we’re confident it will continue to pay off. We’re Investing More in Our Membership Progr...

Full article: http://www.thedomains.com/2013/07/22/juan-calle-on-plans-...

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