23 Jul '13, 8pm

Using Customer Development To Hack Growth #growthhacking #lean #leanstartups

Using Customer Development To Hack Growth by Steve Weiss on July 23, 2013 This blog post is dedicated to “Customer Development” which I describe as the act of building your perspective “customer” in your mind before you launch your campaigns. Think of creating a human being out of thin-air , this person doesn’t exist in reality but instead he/she exists only in creative mind of “you” the marketer. The following are the steps in a successful ”Customer Development” strategy. (1) A Deep Understanding of Customer Demographics Facebook is the real deal here. If you currently have a Facebook fan page, the best way to find your marketing demographics is to look up the demos of your fan page aka location, gender, social-economic scale etc. I like to create an excel chart, charting out my demographics. If you are in the early stages of your marketing campaign, I like to leverage Qu...

Full article: http://morganlinton.com/using-customer-development-to-hac...

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