26 Jul '13, 1pm

What's the market size for a top level domain?

Can new TLDs increase demand for domain names, or will they merely take a percentage of the existing market? A few weeks ago Dan Warner posted an analysis of sports related top level domain name applications. He compared the strings applied for (e.g. .baseball, .football) to how many of the 100 million + .com domains already registered include that term (e.g. BaseballFan.com and FootballGames.com). He found that many, including rugby and cricket, had fewer than 15,000 registrations in .com. Warner believes “that each new gTLD will capture a share of the existing market”, so domains like .rugby need to plan for only a fraction of an already small market for domain names. Do you believe that as a newcomer registry that your brand is big enough to topple .com? Are people going to throw out all their business cards, forms, and stationary to change their brand for an unproven n...

Full article: http://domainnamewire.com/2013/07/26/whats-the-market-siz...

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