31 Jul '13, 10am

Google's latest algorithm change has an impact for #ccTLD owners #domains

The domain name industry always sits up and takes note when Google’s head of search spam Matt Cutts give us the latest changes to the complex algorithms that drives search results. This week, his updated featured news on how Google will redefine their search results for websites using ccTLDs (country code Top Level Domains). He provided an answer to a specific question raised about the growing trend of using ccTLDs instead of gTLDs (generic Top Level Domains): “As memorable .COM domains become more expensive, more developers are choosing alternative new domains like .IO and .IM – which Google geo-targets to small areas. Do you discourage this activity?” Cutts explained that most domains at a country level contains content specific to that country. When a site uses a ccTLD instead of a gTLD , Google is now going to assume that the website’s content applies to the region/cou...

Full article: http://www.netnames.com/blog/2013/07/googles-latest-algor...

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