31 Jul '13, 11pm

The Huffington Post: Direct Navigation Traffic Almost As Important as Google In Reaching Your Destination Of Choice

Domainers need to understand what these people are talking about when they talk about direct navigation. I don’t think they (domainers) do. Howard Neu’s “Man On The Street” video was a pretty classic example of being somewhat clueless on what the discussion is all about. A website measures its navigation metrics in a number of ways. One of them is the number of people who direct navigate, instead of coming in from other sources (links, search, bookmarks, etc). Direct navigation is critically important, so it’s equally important that your online identity be memorable and simple, since a lot of people will be typing it into the address bar. This is what they’re talking about when they talk about the importance of your domain name. ‘Domainers’ see an article like this and think its some grand endorsement on the sorts of ‘curiosity browsing’ type in traffic thats apt to occur ...

Full article: http://www.thedomains.com/2013/07/31/the-huffington-post-...

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