01 Aug '13, 6pm

Huffington Post on the Importance of the URL & Domain Name and Direct Navigation Traffic

In 2010, Google was cited (notably in research by Amy Langville of the Mathematics Department of Charleston College ) saying that 15 per cent of Web users use the URL bar to reach ads/buying decisions as opposed to hyperlinks. Note: this is not a statistic of the per centage of people who use the URL bar vs. search but rather a per centage of those who simply reach their ad destination via the URL bar as opposed to hitting on an ad hyperlink. Actual use of the URL bar thus has to be higher than 15 per cent if that Google figure is right.

Full article: http://www.domainnamenews.com/miscellaneous/huffington-po...

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