30 Sep '13, 9pm

Verisign Says Small Businesses Prefer Websites to Social Media

A couple of new studies are out with findings that should be of interest to all domain investors. In one, released today, Verisign engaged Merrill Research to canvas more than 1,000 businesses scattered around the globe to see how they view the importance of having their own website vs. other popular marketing platforms like social media . The study (.PDF file) found that 72% percent of participants reported having a website to represent their businesses as their primary online presence. Social media, which some predicted might one day make domains irrelevant, was a distant second at 13%.

Full article: http://www.dnjournal.com/archive/lowdown/2013/dailyposts/...

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