29 Oct '13, 2pm

SlamStrategy: Risk Vs Reward of Owning A New gTLD

In a blog post written by Lauren Pitman for slamstrategy.com.au , looks at the perception that all new gTLD applicants that they will be profitable, its an very interesting post and though its worth a read: “It’s estimated that you would need about $50,000 a year to cover your costs of running a new gTLD. So as long as the applicants felt that they could cover those costs with a minimum number of registrations based on their business plan, they felt that the upside was well worth the risk. “The thinking in many cases was based on a worst case scenario that if you sold 10,000 second level domains for $5.00 each you reach your $50,000 to cover your costs. Any registrations above that would be considered profit. “Considering that one of the slower performing TLDs on the market place like dot.aero currently has nearly 10,000 registrations, getting to 10,000 would be considered...

Full article: http://www.thedomains.com/2013/10/29/slamstrategy-risk-vs...

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