30 Oct '13, 9am

Make Your Website Sell – Profit Fix #1 – Say What You Do

So, you’ve captured their imagination with an interesting headline, you’ve told them how you can help them by explaining the benefits of your business and now finally you need to tell them exactly what they need to do next. And depending on how you want to funnel people through your website it could be that you; direct them to a product or service page or send them to a page where they can download some free information or it might be that you feel that the page they’re on has done enough and you want them to contact you right now. Whatever it might be you must first tell them what you want them to do. In marketing language this is known as the “call to action”.

Full article: http://www.123-reg.co.uk/blog/guest-bloggers/make-website...

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