30 Oct '13, 5pm

What Should Your Startup Do If The .COM Is Taken?

Thanks for the post Morgan, here’s my take– 1) No one should start a business in the US without FIRST obtaining the “brandname.com” of their choice — startup cost: $10+ 2) If you are in the US, and you made the grave error of starting a business without first obtaining the “businessname.com” and now the dot com is not available or affordable, AND you do not contemplate exiting the business in the near future (selling your technology and/or “talent” to a “mothership dot com” like Yahoo, Google, etc.), then stop, and rebrand–(first obtaining the rebrandname.com). Yes there may be a few successful examples of other extensions, but starting a business is hard enough (most fail). A brand name with any extension other than dot com will ALWAYS bleed traffic to the dot com in the US. 3) But if you are trying to do everything the “hard way,” and don’t mind sending customers to your...

Full article: http://morganlinton.com/what-should-your-startup-do-if-th...

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