31 Oct '13, 1pm

Godaddy Is Back For The 10th Consecutive Super Bowl With Two Ads; No Word On .Co

“For a 10th year-in-a-row, GoDaddy is going to be in the Super Bowl commercial line-up according to a press release it issued today. Godaddy has purchased two thirty-second spots, one in each half of the game to be broadcast on FOX February 2. At least one of the two spots will feature Danica Patrick, who has already been in more Super Bowl commercials than any other celebrity. GoDaddy is confirming what won’t be in the new commercials — risqué innuendo. GoDaddy’s marketing has evolved with the company’s overall transformation under new CEO Blake Irving, who is committed to maintaining GoDaddy’s edge, but in a way that speaks inclusively to the customer base and demonstrates the value the company provides to small businesses and entrepreneurs. “The Super Bowl ad strategy allows us to have fun and be edgy, and demonstrate how we help the little guy kick ass,” Irving said. “...

Full article: http://www.thedomains.com/2013/10/31/godaddy-is-back-for-...

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