27 Nov '13, 3pm

Six-figures for and the benefits that go with it

On ContactUs.com, the purchase price was also at a premium, in the six-figures. I didn’t initially want to go that high. But it was the name I was thinking when the concept of ContactUs.com first came to mind in summer 2012. I told my partner Brad about it, and he agreed it was the perfect brand. But we weren’t willing to make the investment until we could quantify the opportunity. I inquired about the domain, found out the asking price, and just kept it in the back of my head as we set about starting the company. After a couple of months of working on the project, we were really convinced that this was a big opportunity to justify the upfront investment in the domain. The benefits were clear to us:

Full article: http://sullysblog.com/howard-yeh-contactus

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