28 Nov '11, 11am

GrowSmartBusiness: Consumers Are Going Mobile for Holiday Shopping #li

Nearly two-thirds (61.7 percent) of mobile users say they plan to use their smartphone or tablet for holiday shopping this year. More than 60 percent say they plan to use their device as a “mobile mall”—both purchasing products and comparing prices. The other 39.2 percent say they will use their device primarily as a data organizer to keep track of gift lists, budgets, sales and the like. Mobile shoppers say they expect to make 37.9 percent of their holiday purchases from their device.

Full article: http://www.networksolutions.com/smallbusiness/2011/11/con...

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