17 Dec '13, 2pm

Is there such a thing as a brandable generic TLD?

Is there such a thing as a brandable generic TLD?

Some generic domain extensions will need to create a brand to be successful. Over a thousand new top level domain names are headed to the web, and hundreds of them will be open to the general public for registration. A lot of them are generic in nature: .web, .site, .website… Much like .info, you can register these domain names for any use. The domain names make sense and they aren’t limited to a niche. But could a generic domain name become a brand of its own? One that pops to mind is .xyz. In the case of .xyz, it has to become a brand on its own in order to succeed. Unlike other generics, the odds are initially stacked against .xyz. It’s long (when you say it). It has a “bottom” or “end” connotation, not a “top” or “first” one. It truly means nothing on its own, whereas other generics have some connotation. Even repurposed ccTLDs such as .me and .co have some connotation...

Full article: http://domainnamewire.com/2013/12/17/is-there-such-a-thin...

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