19 Dec '13, 10am

Just blogged: 1&1′s new gTLD ads banned for “misleading” viewers #newgtlds

Whilst we considered consumers would understand the reference to ‘pre-order’ to mean that the domain names were not currently available, we considered they would understand the ad to mean that they could place an order with 1&1 Internet that would secure their chosen domain name when it became available. However, we understood that that was not the case and that upon receipt of a pre-order, 1&1 Internet would pass on the customer’s request to the relevant domain name registry, who would apply their own allocation process when the requested domain name became available. We therefore considered the presentation of the ad was likely to mislead.

Full article: http://domainincite.com/15377-11s-new-gtld-ads-banned-for...

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