26 Dec '13, 12pm

KPMG Says Its gTLD Will Be Default Domain, Abandoning .COM, While It Looks For Innovation

KPMG Says Its gTLD Will Be Default Domain, Abandoning .COM, While It Looks For Innovation Tweet The global audit, tax and advisory services firm KPMG has announced they will be moving from their kpmg.com domain to their new gTLD .kpmg when it is up and running. And this assumes it gains the final approval from ICANN. “As the primary signal for our brand’s internet addressing, .kpmg will replace kpmg.com,” David Green, head of global digital marketing told World Intellectual Property Review . However such a move will take some time and be a gradual transition. “The time it takes to get to that stage will depend on general public awareness of the gTLD programme,” Green notes. “We won’t immediately drop .com; there will be a phased migration.” The decision to apply for the gTLD was decided by following “an internal ‘feasibility study’ on whether to apply for a gTLD and, if ye...

Full article: http://www.domainnews.com/kpmg-gtld-default.html

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