26 Dec '13, 8pm

HomeAway sues Airbnb over birdhouses via @domainnamewire

Airbnb irks rival by launching birdhouse ad campaign. Publicly traded vacation rental site HomeAway (NASDAQ: AWAY) has sued upstart rival Airbnb for trademark infringement after the latter launched an ad campaign featuring birdhouses. HomeAway’s logo prominently features a birdhouse, and the company uses birdhouses as its sort of “mascot.” A birdhouse is featured at HomeAway’s Austin headquarters and new employees design their own birdhouses. In its lawsuit (pdf ), the company makes it clear that Airbnb is well aware of the company’s marks related to birdhouses for promoting its overall brand: Defendant is well aware of HomeAway and its Birdhouse Mark. In 2001, the CEO of Defendant visited the headquarters of HomeAway. He was given a personal tour of HomeAway’s headquarters and physically stood inside the large replica of the Birdhouse Mark that dominates the upper level o...

Full article: http://domainnamewire.com/2013/12/26/homeaway-sues-airbnb...

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HomeAway sues Airbnb over birdhouses

domainnamewire.com 26 Dec '13, 3pm

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