19 Feb '14, 9am

Capturing the Gold by Stepping Up Your Game With the Right Registrations

Intrigued to see how brands are translating sponsorships to online real estate, FairWinds paired each Fortune 100 brand with each of eight terms – arena, center, classic, cup, field, park, stadium, and tournament – in the .COM top-level domain (TLD), and searched those 800 domain names to find out how many were registered by brands, how many were registered by third parties, how many were available, and how the registered domain names were used. FairWinds also looked at the combination “BrandOlympics.com” for the 10 Worldwide Partners of the 2014 Winter Olympics in Sochi. It turns out brands are underrepresented in the sports-venue domain name space:

Full article: http://www.thedomains.com/2014/02/19/capturing-the-gold-b...

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