19 Feb '14, 11pm

The story of how Microryza rebranded as for $54,000

Story is typical of startups and explains the benefits of using a great domain name. Startups go through the name game all the time. Picking a name and acquiring the matching domain name is often no easy feat. But rarely is the story chronicled so well as this post on Priceonomics.com about Experiment.com . The story does a great job of outlining what I think is a typical adventure for startups: 1. Pick a bad name because it’s available for registration (or cheap). 2. Realize the bad name is holding you back. 3. Go out and buy a better domain. In this case the company had a lot of trouble with Microryza because it got most of its traffic from word-of-mouth. It brainstormed for a while and came back with some alternative domains. Then it hired a domain broker who tried to help them buy cofactor.com. They couldn’t agree on a price. Next, they went after Ryza.com and bought i...

Full article: http://domainnamewire.com/2014/02/19/the-story-of-how-mic...

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