25 Feb '14, 9pm

Demand Reports: Registrar Revenue Increases 12% in 4Q and 10% Year-over-Year

Owned & Operated page views increased 21% year-over-year to 4.1 billion, driven primarily by mobile page view growth on our core Owned & Operated sites, which more than offset significant declines in search engine referral traffic. Owned & Operated RPM decreased 22% year-over-year, reflecting the mix shift to lower yielding mobile page views as well as lower direct display advertising, offset partially by increased revenue from Society6. Revenue per visit to our Owned & Operated Content sites was $0.05, up 25% year-over-year. Network page views decreased 50% year-over-year to 2.2 billion, reflecting the Company’s decision in Q3 2013 to focus its monetization efforts on its Owned & Operated properties. Additionally, there were lower reported page views from its Pluck customers. Network RPM ex-TAC increased 38% year-over-year, reflecting higher monetization of our Social Med...

Full article: http://www.thedomains.com/2014/02/25/demand-reports-regis...

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