09 Mar '14, 3pm

Branding: It's Not What You Think #brand #branding

Branding: It's Not What You Think #brand #branding

Your brand today is one voice with a tremendous international platform. With a website, a blog, a Twitter and Facebook profile, the global market is accessible to your company whether you are a one-man band or a team of many, whether you work from a home office or rent in a corporate office building. Understand your brand’s timeline. Willy Wong of NYC & Company doesn’t just focus on what tourists access when they arrive in New York, but also what resources they access before their travels. “The need for branding only increases as our media landscape continues to fragment,” says Wong. “We’ve adapted to life with messages directed at us offline, online, on-air, on hold, on-the-go, etc. Companies, organizations, and people looking to build their image and connect with audiences must consider all touch-points and timelines. In the digital space, speed and responsiveness are ex...

Full article: http://fragerfactor.blogspot.com/2014/03/branding-its-not...

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