12 Jan '12, 3pm

6 things that could go horribly wrong with new TLDs

If any of these things happen the new TLD program will have some serious headaches. ICANN officially opens its application window for top level domain names today, giving companies, organizations, and individuals 90 days to submit their plans for a .whatever. The plan has many notable flaws, but six of them seem to me like the biggest break points in the program — things that could delay individual applications or lead to lawsuits against ICANN. 1. Community gaming This is going to be a big one. The application process gives preference to applicants representing “communities”. But I suspect just about everyone (save for .brands) will try to claim community status. .Music? We represent the music industry and fans. .Sport? We represent every person who has ever stepped onto a sports field. .Sex? You get the idea. 2. GAC advice on controversial TLDs Speaking of .sex, don’t ex...

Full article: http://domainnamewire.com/2012/01/12/6-things-that-could-...

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