16 Apr '14, 6pm

With just 22 domains registered, .Rich is the biggest bomb in new TLDs. Or is it?

.Rich zone file only has 22 names in it. Last week the .rich top level domain name quietly launched in general availability. And I mean quietly. .Rich registry I-Registry’s website is still promoting the January launch of the .rich sunrise. There’s no mention of registrars carrying the domain, either. I can only find a handful of registrars supporting the domain. Oh, and it comes with a steep price tag: about two grand a year. That’s not a typo. IP Mirror is offering .rich domains for $1,899 a year. 101domain.com wants $2,599. The net result is only 22 domains have been registered to date. That’s how many are in the zone file, so it’s possible there are a few more without nameservers. Rich people are not registering .rich domains to flaunt their wealth as I-Registry had hoped . Instead, a handful of brands that have registered their names in every extension they can have s...

Full article: http://domainnamewire.com/2014/04/16/with-just-22-domains...

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