28 Apr '14, 2pm

Domain parking is down, but not dead

I was wondering just now … Have I ever clicked on ads within a parked page? Maybe, but I can’t remember ever having done so; and it wouldn’t occur to me even read what they say. Obviously some people do click on those ads. Maybe I’m biased against them because I visit so many parked pages when investigating the domain itself. But clicking on AdWords ads in Google is something I do regularly. So I expect there’s a psychological difference at play — not just with me but with other people as well. When someone sees PPC ads in a search engine, that’s acceptable because they’re consciously searching. But when someone sees PPC ads on the other end of a link or a type-in, they’re disappointed. Ideally, they would be arriving at a website with human-produced content. When they fail to see that, I’m guessing they reach for the “Back” button in a hurry. Parked pages of 2014 resemble...

Full article: http://domainnamewire.com/2014/04/28/domain-parking-is-do...

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