01 May '14, 8pm
Google Testing A Version of Chrome that hides the URL
Off the top of my head, I think such a change would be beneficial. We’d still have the option to view the full URL., which ives a lot of important information. Sometimes navigating within a website by editing the URL is actually easier than clicking around. But most people see URLs as tech gibberish. To many, the domain is just a chunk of that arbitrary string; and they even call domains “URLs”. So any domain will do. Better to cleanly separate the domain name from the rest, since it’s crucial for security and matters for branding. This change (if implemented) should help consumers monitor for phishing. And it will emphasize the domain name more, causing consumers to become more domain-conscious. That benefits brands with memorable names as well as domain investors.