01 Mar '12, 12am

4 Social Media Myths Debunked

Think you know all there is to know about social media? Before you answer, you might want to check out these four social media myths dubbed “unicorns-and-rainbows” by online marketing pro Dan Zarrella . If you’re superstitious about magical marketing quick-fixes, keep reading. Myth 1: Use social media for conversations, rather than for broadcasting content Even though one of the most common tips for social media success is to be more conversational and engaging, doing so does not increase followers, fans, or traffic. In his research to get to the bottom of social media myths , Zarrella found no significant correlation between the number of comments and the traffic a blog post generated. And as for Facebook and Twitter, comments, likes, and using the “@” sign did not lead to increased fans and followers. So how do you increase your social media reach? Simply put, posting in...

Full article: http://www.networksolutions.com/blog/2012/02/4-social-med...

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