15 Mar '12, 4pm

New Study: Almost Half of Major Consumer Brands Set to Apply for a Dot Brand Top-Level Domain (gTLD)

According to a study commission by Afilias, almost Half of Major Consumer Brands Set to Apply for a dot Brand Top-Level Domains. The USA / UK survey, was conducted by Vanson Bourne, and found that 82% of major brands are aware of the opportunity to apply for a dot Brand TLD, and that of those “aware” 54% of those companies intend to apply for a dot Brand TLD. The survey of 200 consumer-facing businesses with 3,000-10,000+ employees, was conducted in February 2012 The survey captured the attitudes and intentions of companies in regards to the ICANN “New gTLD” program. Of the companies that are aware of the program, more than half are actively planning to apply while another 40% are still considering applying. 71% of companies who are keeping the new gTLD program under consideration said they believe dot Brand domains are an important trend to watch. While the majority of re...

Full article: http://www.thedomains.com/2012/03/15/new-study-almost-hal...

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