22 Aug '14, 3pm

New TLDs: is it an awareness, acceptance or demand issue?

You’ve framed the question very well: Lack of Awareness or Acceptance or Demand? Really, it’s all 3. But I think the conditions with all 3 will change somewhat. True enough, it’s primarily the person on the verge of registering a domain whose awareness of the new extensions matters. And that person is most likely confronted by the new TLDs at the registrar, making him or her aware of them as options. But it’s not as simple as that. If this is the first real moment of awareness, then the nTLDs will mostly be dismissed as the novelties they still are. Even if the person finds an attractive nTLD option (which actually takes time searching), there will still be a considerable hesitancy due to uncertainty about customer / audience reaction: “I may like it, but what if my customers don’t get it, can’t remember it, or don’t like it? Better stick with .COM!” Since I work with clie...

Full article: http://domainnamewire.com/2014/08/22/new-tlds-is-it-an-aw...

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