19 Mar '12, 10am

SmallBiz Refresh: : How to Get Ecommerce Customers to Buy From Your Website

If you have an ecommerce website, there’s good news and bad news. Good: The percentage of people visiting websites with the intention to make a purchase is on the rise. Bad: The number who actually manage to complete a purchase is declining, a new survey from iPerceptions found. In the fourth quarter of 2011, iPerceptions’ study shows, 22 percent of people who visited ecommerce sites did so with the express intent to buy—up from 16 percent during the fourth quarter of 2010. But just 58 percent of those shoppers were actually able to complete their purchase, down from 60 percent during the same time period in 2010. “While a drop-off in task completion is expected as visitors near the bottom of the purchase funnel, the fact that almost half of buyers were unable to complete their purpose of visit is somewhat alarming,” said Claude Guay, president and CEO of iPerceptions. “Fo...

Full article: http://www.networksolutions.com/smallbusiness/2012/03/how...

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