29 Aug '14, 8am

Google Authorship Comes To An End

Eric Enge wrote a very detailed and lengthy post about the end of Google Authorship, I remember when this first came out and everyone was telling me how important this was and to get on it. Bill Hartzer wrote an excellent piece about it on DomainInvesting.com back in March of 2013. This is one of the things that is frustrating with following Google like they are the masters of all things Internet, they start and stop a lot of projects. John Mueller told the co-author of the piece with Enge, Mark Traphagen, “test data collected from three years of Google Authorship convinced Google that showing Authorship results in search was not returning enough value compared to the resources it took to process the data.” Of course if Google was just one player in search, then many would not jump at their every command, but having a dominant, monopolistic position makes anyone and everyo...

Full article: http://www.thedomains.com/2014/08/29/google-authorship-co...

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