31 Aug '14, 8am

It’s David Vs Goliaths For Control of .Music

A2IM president Rich Bengloff puts it a little more bluntly, citing Google and Amazon’s investor-driven interests as a concern if either one were to acquire .music. “We’re afraid their total goal will be maximizing revenues, so they may not have the safeguards in place to ensure the necessary support for the industry, individual labels, and artists who should have it,” he tells Billboard . “We want to make sure only legitimate owners get first shot of these domains.” For example, he continues, a music industry-controlled .music would give Concord Music Group first shot at the domain name Concord.music and its artist, Paul McCartney, first dibs on paulmccartney.music. Bengloff hopes that during the application review process, ICANN selects a music community-supported organization to manage the domain name. As of last year, however, ICANN published “Last Resort” auction rules...

Full article: http://www.thedomains.com/2014/08/31/its-david-vs-goliath...

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