12 Sep '14, 8pm

First company abandons .com for new dot-brand gTLD

Two issues: (1) Wrong order. Should be citic.limited to correspond to the company name Citic Limited. Limited.citic is just difficult to remember. (2) There is no established convention yet on the entry point of .brand. .brand may work if the average consumer has a way to know how to access them, e.g. if all major brands agree to use “visit” as the entry point, such as visit.citic, visit.axa, visit.hilton, then .brand may become popular. Otherwise, it just imposes too much work on the consumers.

Full article: http://domainincite.com/17297-first-company-abandons-com-...

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