27 Oct '14, 6pm

An extensive beginners guide to Google analytics

An extensive beginners guide to Google analytics

Pageviews/Unique Pageviews: These two metrics are different. While a Pageview is recorded each time a page is loaded (meaning that if a visitor is on a page and clicks refresh or goes to another page and then uses the back button to return, it counts as a second pageview) while a unique pageview refers to the number of times a unique visitor loaded the page. Avg. Time on Page: This is an average measure of how long a visitor stayed on that page. If the average time on a page is a few seconds it means that visitors didn’t find what they were looking for. Now, if users spend more time it means that they found it interesting or useful. Bounce Rate: This is the percentage of users who only visited one page in their session. Don’t read too much into a high number as it may mean two things: either they didn’t find what they were looking for (which isn’t good) or they found it qu...

Full article: https://www.123-reg.co.uk/blog/search-engines/beginner-gu...

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