15 Apr '12, 1pm

10 Common Website Branding Mistakes - Small Business Web Marketing

1. Can’t RememberThatSuperLongDomainName.com Despite common knowledge about the benefits of choosing a small and simple domain name, many small businesses can’t refuse the temptation to make their domain a mouthful. You want a domain name that’s short and easy to remember. While it may seem like a challenge when you begin checking for available domain names, you should spend the time to figure out a short and catchy domain name that your customers will remember. 2. Thinking small, looking small You may be running your growing small business from your spare bedroom, but your customers don’t need to know that. You should constantly evaluate your website vs. larger competitors. With web tools and design services, there’s no reason your site can’t be as polished as your competitors. 3. Failure to hire a professional designer While it may be tempting to let your neighbor’s comp...

Full article: http://www.register.com/learningcenter/marketing/10-commo...

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