04 May '12, 3pm

13 Helpful Guidelines for A/B Testing

13 Helpful Guidelines for A/B Testing

Conduct one test at a time to be sure your results don’t get mixed up. In other words, don’t launch a test for your email and your landing page simultaneously. Along that same line, only test one variable at a time so you can be sure you know exactly what to change or improve. Test among two or more audiences and be sure these samples are similar. For example, if you’re testing an email message, pull names that have been on your list for similar amounts of time. Just like in science experiments, you’ll need to have both a control group and a treatment group. In your A/B tests, the control group will be your original email or landing page, and the treatment group will be the variations of these tools you want to test. You may want to test whether including an image will enhance a landing page, so your original landing page would be the control element, and the landing page ...

Full article: http://www.networksolutions.com/smallbusiness/2012/05/13-...

Tweets

I Suck at Testing

robots.thoughtbot.com 04 May '12, 1pm

May 4, 2012 Tagged: test-driven development learning Comments (View) I Suck at Testing Testing is widespread in the Rails ...

8 Common Twitter Questions from Small Business ...

smallbusinesssem.com 04 May '12, 5pm

8 Common Twitter Questions from Small Business Owners Matt McGee | May 4, 2012 | 4 Comments Confession: I’ve spent more ti...

pimsleur approach review

pimsleur approach review

greenbuildingelements.com 04 May '12, 7am

Stroll Achieves New Revenue Milestones in 2011. Marketing Weekly News April 14, 2012 Stroll, the next-generation education...

8 Common Twitter Questions from Small Business ...

smallbusinesssem.com 04 May '12, 8pm

8 Common Twitter Questions from Small Business Owners Matt McGee | May 4, 2012 | 5 Comments Confession: I’ve spent more ti...

SmallBiz Refresh: : How to Save Money on Your B...

networksolutions.com 01 May '12, 12pm

Of course, some of these incentives are easier than others for small companies to offer. Start by checking with your healt...

Matt Cutts: Split Testing Is Approved By Google

Matt Cutts: Split Testing Is Approved By Google

seroundtable.com 07 May '12, 12pm

A thread at HackerNews has Google's Matt Cutts defending itself over accusations that a split A/B test has allegedly cause...

Alonso pleased with Mugello testing: “I am conf...

ferrari.com 03 May '12, 7pm

Scarperia, 3 May – A further 500 kilometres for the F2012, which reached the 250 lap threshold, equivalent to over 1300 ki...

SmallBiz Refresh: : Employee Benefits Are Key to Landing--and Keeping--Employees

SmallBiz Refresh: : Employee Benefits Are Key t...

networksolutions.com 05 May '12, 10am

Are you using employee benefits as “bait” to lure, land and retain workers in your small business? After a few years in wh...

Small Businesses That Use Mobile Marketing See ...

networksolutions.com 03 May '12, 1pm

But for most small businesses, there is still a long way to go when it comes to adding mobile marketing to the mix. While ...

[INFOGRAPHIC]

[INFOGRAPHIC]

networksolutions.com 03 May '12, 11am

By Rieva Lesonsky Is your small business using mobile marketing yet? In celebration of National Small Business Month, Web....

SmallBiz Refresh: : Angel Investments Are On the Rise

SmallBiz Refresh: : Angel Investments Are On th...

networksolutions.com 26 Apr '12, 10am

Angel Investments Are On the Rise April 26th, 2012 :: Karen Axelton By Karen Axelton It’s not surprising that the size and...