13 Helpful Guidelines for A/B Testing

13 Helpful Guidelines for A/B Testing | Network Solutions Small Business Resources

13 Helpful Guidelines for A/B Testing

Conduct one test at a time to be sure your results don’t get mixed up. In other words, don’t launch a test for your email and your landing page simultaneously. Along that same line, only test one variable at a time so you can be sure you know exactly what to change or improve. Test among two or more audiences and be sure these samples are similar. For example, if you’re testing an email message, pull names that have been on your list for similar amounts of time. Just like in science experiments, you’ll need to have both a control group and a treatment group. In your A/B tests, the control group will be your original email or landing page, and the treatment group will be the variations of these tools you want to test. You may want to test whether including an image will enhance a landing page, so your original landing page would be the control element, and the landing page ...

Full article: http://www.networksolutions.com/smallbusiness/2012/05/13-...

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@brasskmedia » 10 May '12, 2pm
Great way to test effectiveness of your campaigns. || 13 Helpful Guidelines for A/B Testing [link] #marketing #sales
@MelanieB » 10 May '12, 12am
13 Helpful Guidelines for A/B Testing [link] (via @growsmartbiz)
@InternetVIZ » 09 May '12, 10pm
13 Helpful Guidelines for A/B Testing [link] Quick and good based on Hubspot guide.
@WesQuintin » 09 May '12, 12am
RT @AdobeDigMktg: Some helpful guidelines for A/B testing, no matter your staff or budget [link] via @monikacjansen
@AdobeMktgCloud » 08 May '12, 10pm
Some helpful guidelines for A/B testing, no matter your staff or budget [link] via @monikacjansen
@Robyn_WINH » 08 May '12, 1pm
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@Bryantedward » 08 May '12, 1pm
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@eyedoubleyou » 07 May '12, 7pm
13 Helpful Guidelines for A/B Testing [link] #UXLiverpool
@jmansour » 07 May '12, 3pm
Work in #socialmedia or #digital & don't A/B test? Read this now: [link]
@CShaffstall » 07 May '12, 2am
Small businesses can and should be using A/B tests just like the big marketing research firms. [link]
@MyCityExplorer » 05 May '12, 4am
13 Helpful Guidelines for A/B Testing | Network Solutions Small ...: For more information and charts about Small... [link]
@Rieva » 05 May '12, 12am
RT @shashib: GrowSmartBusiness: 13 Helpful Guidelines for A/B Testing [link] #li
@shashib » 04 May '12, 3pm
GrowSmartBusiness: 13 Helpful Guidelines for A/B Testing [link] #li
@iovox » 08 May '12, 3pm
13 Helpful Guidelines for A/B Testing [link]
@Grasshopper » 07 May '12, 8pm
13 Helpful Guidelines for A/B Testing [link]