14 Feb '15, 12am

A look at the man and his company who beat out Google for Dot Blog

The rights to sell .blog domains – one of the most sought after new dot-word gTLDs – have been won at auction by an unknown Colombian working out of Panama. Gerardo Aristizabal and his company Primer Nivel paid an estimated $30m for the premium piece of internet real-estate, beating out industry giants Google, Afilias, Donuts as well as five others. It makes it the most expensive new gTLD following $6.8m paid for dot-tech, $5.6 for dot-realty and $5.1m for dot-salon. Those are just the public auctions; the private auctions for dot-book, dot-pay and a raft of others are estimated to have gone higher, but not as high as $30m. In a huge expansion of the domain name space, dot-blog is one of the few extensions that people are sure is a surefire winner, thanks to its immediacy and relevance. Many in the industry expected Google to win the name and use it to host free websites w...

Full article: http://morganlinton.com/a-look-at-the-man-and-his-company...

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