15 Feb '15, 11am

Facebook Reveals Relevance Scores To Improve Ad Quality

Like Google, Facebook also uses a mix of bid price and relevance scoring to determine whether the ads should be shown. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company has decided to expose the “relevance scores” to marketers. Facebook’s “relevance scores” is effectively and estimate of the ad’s targeted alignment within its target/intended audience. Facebook believes that the exposure of “relevance scores” will produce a “win-win-win.” Better ads will be more appealing to audience and will help perform better for the marketers and generate more revenue for Facebook, making it a threefold winning approach. In its blog post the company explains how relevance scores are determined:

Full article: http://www.thedomains.com/2015/02/15/facebook-reveals-rel...

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